And now, the series that the naysayers have dreaded, the elitists have feared, and the music lovers have waited patiently for…
I had promised to write a series on the viability of getting Morning Musume in America (yeah, know they have fans in England, Canada, Europe, South America, and wherever else on the planet broadband internet access is available, but even the Beatles weren’t The Motherfucking Mind-Blowing Genre-Destroying Badass Revolutionary Musical Force Known As The Beatles until they first stepped off that plane at JFK Airport 44 years ago…) for quite some time, but all good things take time, and with a series this important, I was not about to go off all half-cocked, especially with the Radicalquislings of the world breathing down one’s neck. That having been said, let me point out right now that even once I’ve set these ideas to (virtual) paper, I’m liable to think of things that should have gone into “past” columns or that might be even better points of discussion and attack than previously mentioned.
With that introduction and caveat both out of the way, let’s get down to business.
In order for Morning Musume to make their way into the greater American consciousness, we cannot forget the very first link in the chain between artist and music lover – the recorded product. (I could very easily say “CD and digital download” but with vinyl making such a resurgence over the past couple of years, especially in this country, I’ll avoid being format-specific and just refer to “albums” and “singles”.) I have not done a survey of any kind on whether fellow MoMusu/H!P fans have most of their music in digital (mp3) or in tactile (CD) form. (For the record, most of this writer’s collection is at least 95% CD – all of which was ripped to my hard drive for my iPod upon receipt – and 5% download, with most of those files being from both the Japanese and American iTunes stores.) However, I would like to gather that many of you buy the CDs, downloading only as a tideover until one has the actual CD in their hands. I’m also presuming that many of you would readily buy more of the CDs if they were available domestically.
However, not just any record label is going to be able to handle this music. A label that is just going to throw Morning Musume against the wall and hope that they’ll stick will not be a good label for the band. Neither will a label that will push the band as a “novelty”, or market them solely to the anime convention crowd.
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